40 years and still on top of the game: Rummikub.com reaches 300 million users!

Only 2 years after its roaring online launch, Rummikub, the 3rd most popular board game in history, has become a phenomenon across facebook & the internet social world, mirroring the explosive popularity of its boxed game predecessor.

In a historic partnership between today's leading online game platforms, P-Kama (www.p-kama.com), the developer & operator of the official Rummikub website and innovator of multi-player online entertainment platforms, joins WildTangent and Spil Games to bring the classic social game to 300 million new users worldwide ensuring its status as a timeless classic for all.

Through one the most talked about partnerships in the online game industry, Rubbikub now enjoys an immense audience of hundreds of million newfound users throughout North America, Western and Central Europe via Spil Games & WildTangent partnership strengths. In addition, for the first time in its glorious history, Rummikub is now available online in German and Spanish, to allow non-English speaking fans of Rummikub a shot at the vamped up digital clone of the original game, with additional languages coming soon to rummikub.com and the recently launched facebook application.

With Spil Games' reach of 130 million monthly visitors & WildTangent's enormous market of 175 million monthly users, Rummikub now enjoys massive online traffic, consisting of an engaged community driven to proportions never seen before.

Spil Games' (www.spilgames.com) supreme targeted audience ability on user characteristics offers a unique expertise towards audience localization capabilities and ensures P-Kama success in reaching new markets with Rummikub. In addition, Spil Games will allow Rummikub a new found presence on the world's leading social networks through its game application, Zapapa, and also on mobile devices through browser-based versions of Spil Games localized multi social-gaming platforms.

WildTangent’s (www.wildtangent.com) 'pay per play' user experience approach completes Rummikub’s fun experience approach and allows players to enjoy just how much they want from the game. WildTangent operates a games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by their digital currency, WildCoins, and the proprietary ad platform, BrandBoost, WildTangent's service delivers the most cost efficient way to play Rummikub online.

It's no secret that in today’s social media world, a game such as Rummikub can function above and beyond its intrinsic entertainment purposes, and serve as a platform for meeting new people and making new friends. Therefore, we are happy to announce that our 2011 partnership will assure Rummikub's leading position as a social gaming giant, while remaining both timeless and relevant to current and succeeding online generations.

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